- What's the difference between Starter, Plus, Pro, and Growth?
- Each tier scales on four dimensions: included LLM credit, active project count, human growth expert support, and custom role packs. Starter ($39/mo) gives you $30 of LLM credit and 1 project — the solo founder entry. Plus ($99/mo) is $80 credit + 3 projects + 5 agents — when a co-founder or first marketer joins. Pro ($199/mo, Most Popular) is $180 credit + 10 projects + all agents + a shared growth expert (weekly office hours with our ops team) — the small-team sweet spot. Growth ($499/mo) is $450 credit + unlimited projects + a dedicated growth expert + custom role packs + 99.9% SLA — for teams running marketing as a full function. All plans include the Growth Officer coordinator, memory system, evidence chain, IM delivery, and every new specialist agent as we ship them.
- What's an LLM credit — and what happens if I run out?
- Your monthly LLM credit is the dollar value of agent activity included in your plan (briefings, drafts, sends, optimization runs). It renews each billing cycle. If you exhaust your credit before the cycle ends, you can top up at the same rate — e.g., add $20 of credit for $20. We surface usage in your dashboard daily so there are no surprise bills.
- What counts as a project?
- A project is one product or brand workspace — its own brand voice, ICP, knowledge base, and dedicated agent outputs. Starter is 1 project (one product). Plus is 3 (a couple of side projects or a small portfolio). Pro is 10 (a small agency or multi-product startup). Growth is unlimited (full agencies or multi-brand orgs).
- How does the human growth expert work at Pro and Growth?
- Pro includes a shared growth expert — weekly office hours with our ops team where you bring questions, get strategy review, and escalate edge cases. Growth includes a dedicated growth expert — 1:1 onboarding, quarterly strategy reviews, direct Slack access, and escalation handling. AI agents still do the execution work; the human expert is the strategy + oversight layer that turns raw output into a real growth program.
- How does the seat limit work?
- A seat is a teammate you invite into your dashboard. Starter is 1 seat (founder only), Plus is 3, Pro is 10, Growth is unlimited. Pricing is flat per plan — the seat cap doesn't add per-user fees, it just defines who can log in. Specialist agents themselves don't count as seats; they live on your tenant regardless.
- Can I switch plans mid-cycle?
- Yes. Upgrade takes effect immediately and we prorate the difference for the remaining cycle. Downgrade takes effect at the next renewal — you keep current-plan capabilities through the end of the paid period. No fees either direction.